Color-shifting chameleon or 'mother of pearl' coatings have been used in the exterior automotive industry for years. Many of these unique coatings come from the Alsa Corporation.

They are now expanding their chameleon product line from just paint to include fabrics such as leathers, PVC's, P.U.'s, and other fabrics. This is accomplished by actually applying patented chemical technologies to the fabric to bring the most unusual and beautiful fabrics anywhere.